Craft & Baseball Partnerships

Boulevard Beer Chicago Cubs Craft Beer and Baseball Ed M Morris Goose Island Kansas City Royals

By Editor In Chief/Lord Of Words Ed M Morris

Baseball and beer have a long history together, from the St. Louis' Browns beer garden back in the late 1900's to current sponsorship of MLB teams by Big Beer, the two just seem inseparable. Since going to Yankee games since I was a kid in the 1970's, I can't remember a time when I didn't see beer being sold while visiting a ballpark. 

According to a recent report by the Washington Post, the Kansas City Royals have entered into an agreement with Boulevard Brewing, naming them as their Brewing Partner. Major League Baseball claims that it is the first time a team has had an "Official Craft Beer". The Royals’ partnership with Anheuser-Busch expired this year, which made it the perfect time for Boulevard Brewing to take center field as the beer of record.

Boulevard Brewing has been a partner with Royals since 2012, and in 2015 they opened the "Craft and Draft featuring Boulevard Brewing Company", a bar inside the ballpark that serves 70+ beers. Boulevard has been offered at the stadium since the mid-1990's.

The new partnership will allow Boulevard the chance to brand their KC Pils and Unfiltered Wheat Beer with the Royals logo and market it to the Royals’ Midwest television market which stretches from Iowa south to Arkansas, including all of Kansas.

And the Royals are not the only MLB team getting on the Craft Beer train, USA TODAY and The Chicago Tribune have reported that the recent World Series Champion Chicago Cubs is working with Goose Island to create 1060 Wit for the new season.

1060 W. Addison Street is the Cub's address, and the beer is going to be a traditional Belgian Wit (unmalted wheat, orange peel and coriander). 

It will be released on April 10, the Cub's home opener. 

1060 Wit will be offered at kiosks around the ballpark, and also be available at Goose Island’s taprooms on Fulton Street and Clybourn Avenue. Duration will depend on sales.

Hopefully this trend of Craft Beer and Major League Baseball partnerships will spread to other teams and leagues as well. Now if I can just convince the Yankees to lower their ticket prices, all would be great in my Baseball Universe.

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